Global Online Gambling Benchmarking Study – 2016/2017 Edition – Research and Markets

14 Churn rate of active players/customers

Related Topics: Online


- Mobile business benchmarks, such as mobile share of total online

business,mobile share of total online casino/gaming business

2 Key trends and topics

- Player/customer-related benchmarks, such as active player development,

ARPUs, churn rates

12 Active players/customers

11 Research and development

25 French online gambling market

Part 3 – Key financial results benchmarks

- Geographical analyses, such as the level of internationalisation and

geographical diversification.

8 Profit before tax

Part 5 – Player/customer-related benchmarks

15 Overview, comparison, and growth development

10 Staff costs

9 Marketing

17 In-play/live betting benchmarks

- Current data and KPIs as well as historical data back to 2007 – Our

benchmark analyses are based on the most recent data and KPIs and also

trace long-term developments as far back as 2007.

- Facebook

The report offers unprecedented insights into the industry:

5 Revenue related benchmarks

- Product-related benchmarks, such as product/vertical split,

cross-selling, breakdown of betting revenues by type of sport

What’s new in the 2016/2017 edition:

Part 4 – Expenses/costs benchmarks

Part 6 – Product-related benchmarks

- Google

For more information about this report visit

- In-depth mobile gambling focus – We have added still more analyses of

the mobile gambling business in order to cover the full range of

relevant mobile KPIs

22 SEO benchmarking – which operators are doing the best job in SEO?

Part 1 – Online gambling trends and hot topics

13 Revenue per player – ARPUs

- Strategic issues – Strategic topics, such as overall industry climate,


16 Betting-related benchmarks

- Twitter

The report offers a comprehensive analysis and benchmarking of key

performance indicators (KPIs), key business figures, relevant margins,

and much more to enable executives in the online gambling industry to

improve both controlling and operations.

7 Operating profit / EBIT

- More product-related topics and benchmarking – Growth potential for

selected products, benchmarking of product offers, such as number of

football bets, casino games, lotto and numbers games

3 Mobile gambling in the spotlight

Part 2 – Growth benchmarks

24 Overview and comparison of regulated markets

23 Affiliate marketing benchmarking

19 Casino games/offers – product benchmarking

Key Topics Covered:

4 Revenue growth

- In-play/live betting benchmarks, such as in-play/live betting’s share

of total revenue, in-play/live betting gross revenue margins

Part 8 – Regions and regulated markets analyses

- Expense/costs benchmarks and margins, such as marketing, staff costs


Companies Mentioned

Part 7 – Marketing-related benchmarks and analyses

- Revenue growth benchmarks are broken down by products/verticals.

18 Casino games revenue breakdown

- Analyses of financial results, such as EBITDA, EBIT, including

comparison of margins.

1 Introduction

20 Lotto, numbers games, – product benchmarking

DUBLIN–(BUSINESS WIRE)–Research and Markets has announced the addition of the “Online

Gambling Benchmarking – 2016/2017 edition” report to their


26 Danish online gambling market

- More marketing benchmarks – Social benchmarks (e.g., number of

Facebook Likes and Twitter Followers, …), SEO benchmarks (e.g., Google

ranking analyses), affiliate marketing benchmarks (e.g., top 30 online

gambling advertisers/brands on affiliate websites)

21 Social marketing benchmarks

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